I help global brands leverage Google AI to achieve best in class performance results. #AI #Performance marketing #Digital Media
I am a seasoned sales & marketing professional with excellent academic background (PhD in Philosophy, BA in Marketing and MBA). Over the last 15 years I worked in various advertising sales roles consulting clients from FMCG/Tech/Auto industries on brand building and performance strategies across online and offline media.
During my last 10 years in Google I focused on upleveling largest global brands in the areas of performance marketing, omnichannel measurement and ecommerce on a global scale.
I lead client conversations on how Performance marketing can benefit from AI to optimize sales funnel efficiency and drive efficiencies on client bottom line (higher profitability and ROI).
Most recently I got interested in the application of Generative AI in digital media buying, ultimately designing an ideal AI Media Agent. This inspiration has lead the idea of creation of this resource.